- Cross Media Convergence and Synergy
- Synergy- 'Where two or more divisions of a company increase value by working together.'
- Major marketing activity eight weeks or so before the launch of Rogue One.
- let fans spread word-of-mouth buzz.
- Twitter named #StarWars as the top trending movie hashtag of 2016.
- Twitter partnered with disney and people magazine in order to live stream a special star wars event. Including a Q&A with the film director and cast members.
- 57 movie houses from the US hosted digital displays of twitter emoji and hashtags such as #RogueOne, #DeathStar, #StarWars, #StarWarsRogueOne.
- Uber trips offered Rogue One exclusive video content.
- Nissan Debuted its Rogue Star Wars edition TV campaign, website spiked 300%, record ales of 24,682 units, with epic adventures; toys for tots organisation on December 17th and 18th.
- Together with Duracell they helped Children Miracle Network Hospitals to tell the ostiary if a group of a child 'rebels'
- Gillette campaign features a star wars themed commercial, focuses on people working together on a mission
- Verizon unveiled a Rogue One 360 degree experience on its Facebook page that places users in a cockpit of a rebel fight
2016 G322: INSTITUTIONS AND AUDIENCES (FILM)
Marketing Rogue One
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